Why IYH Magazine?
IYH Magazine is the most affordable, 100% mailed, targeted home improvement advertising magazine for local home improvement contractors offering several benefits not available with other magazines including:
- We never oversell an issue – At IYH Magazine, we believe less is more. We never print more than 68 pages per issue, and average around 55-60 ads per issue. Other home improvement magazines often have as many as 140+ advertisers per issue! Allowing too many ads reduces ad response for every advertiser reduces their ROI.
- All advertisements are full-page or double full-page – IYH Magazine is the only home improvement magazine that only runs full-page and double full-page ads. This reduces the number of advertisers per issue and dramatically increases ad visibility, resulting in higher call volume per ad.
- Fewer directly competitive ads per issue – By only allowing full-page or double full-page ads and limiting the number of pages per issue to 68, we naturally end up with fewer directly competitive ads, higher ad visibility and a higher average call volume per ad. Other home improvement magazines offer too many ad sizes, rarely limit competitive ads, never limit pages, and almost never limit the total number of advertisements.
- Targets high-earning, owner-occupied homes – IYH Magazine makes every effort to target the best owner-occupied homes with excellent income, period. We do not “blanket saturate” zip codes and never mail to apartments or businesses.
- 100% mailed via USPS – Have confidence knowing that every single issue will be delivered to a qualified homeowner’s mailbox. And unlike most magazines, IYH will provide you with USPS Proof of Mailing every issue automatically.
- Mailed every 3 weeks – IYH Magazine is mailed to 150,000 quality homeowners every 3 weeks January – November with 16 mailings per year. By mailing at a shorter 3-week frequency, customers see your ad more often, you achieve a better, more consistent lead flow, and eliminate the 4th “dead week” associated with monthly mailed magazines.
- 300,000 quality homeowners targeted – IYH Magazine reaches 300,000 quality, owner-occupied homes by mailing 150,000 every (3) weeks. Every issue has two mailing dates of 150,000 homes per mail date.
- Digest size 8.25” x 5.25” – Digest sized magazines have a longer shelf life, are easier to read, are more portable, and produce just as well, if not better, than full-size magazines as long as you only print one ad per page. It’s not the size of the ad that counts, but how many ads there are per page and in the issue. Again, less is more.
- Premium ad placement – Pages 2 – 21, the center spread, the inside back cover and back cover ad spots can be locked up for the entire year for an additional placement fee. Front cover sponsorships are also available.
- Regular ad rotation – Every issue, non-premium placement ads will be rotated every issue giving each advertiser an opportunity to have their ad placed in a variety of positions throughout the magazine.
- Top quality printing – First impressions are important. IYH Magazine is wrapped in a high quality, heavier glossy paper giving it a much more quality feel, leading to a longer shelf life and better results.